While the news portrays retail as a dying art there are some retailers who are doing it right. Lord & Taylor has the largest dress buying customer. So what did they do? They renovated and dedicated the entire 5th floor at their flagship store on Fifth Avenue entirely to dresses, which makes it the city’s largest dress floor. Rumor has it there are more than 2,500 dresses.
I am not the typical Lord & Taylor customer but paid a visit to the new dress floor and was quite impressed with what I saw. The newly renovated 5th floor is spacious, modern and has something from everyone. You will find an array of dresses from casual to formal and everything in between at various price points.
The Gallery is the upscale portion of the new dress floor. There you will find a curated selection of familiar high-end designers such as Reem Acra, Marchesa and more.
And for those of you who like to hunt for a bargain there is a dedicated sales rack towards the back. I would highly recommend shopping here over Macy’s. The store layout is not overwhelming and the selection of merchandise is better.
Lord & Taylor is definitely on my list of places to shop now after having a pleasant experience. I ended up purchasing a navy and white striped cotton dress that I know will get a lot of milage this summer.
Lord & Taylor, 424 Fifth Avenue