This past weekend I ventured downtown to see what all the hype was about regarding London’s The White Company. I am familiar with their catalog and have heard great things about their products from others. It is the British empires first US flagship store. Let’s just say it did not disappoint. Welcome to New York!
I would recommend The White Company to those who love neutrals because yes – as you may have guessed – the store is mostly white and neutral tones. Great wardrobe pieces to build upon. I bought myself a lovely pair of black suede sandals. They were so comfortable that I wore them right out of the store. Not kidding!
If a neutral palette is your style then The White Company may be a one-stop shop for you. You will also find accessories, children’s clothing, luxe linens and home decor.
Overall my shopping experience at The White Company was fantastic. Each sales associate I came into contact with the was friendly and helpful. Their energy was contagious. I had actually entered the store in a foul mood. Ha!
I was on the hunt for a new pair of summer sandals and the store I went into before had nothing left in my size. The HORROR. Low and behold, The White Company had an even better pair waiting for me.
I shared my dilemma and how happy I now was with my purchase to the lovely gal at the counter. She then proceeded gift me one of their candles, Lime Bay. I mean – talk about great customer service! (P.S. The candle smells heavenly).
In a time where retail “appears” to be dying I am rooting for The White Company. They get it. Price points are reasonable for the quality merchandise you are buying.
In the NYTimes article A British Home Empire Aims to Colonize America it shares how the owner Chrissie Rucker decided to keep her company private and is focusing on slow growth. This is a great sign. You don’t have to worry about The White Company popping up on every corner and cheapening their product to make a profit to make investors happy, which is the case when most companies go public.
The White Company
155 5th Ave, New York, NY 10010
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